The Sales Buzz:

Tips, tricks and secrets to selling

By Ray Silverstein
Play Up Strong Points

Are you a jack-of-all-trades? I hope not.

Schools teach us early on that we can be a “jack-of-all-trades,” that we can do and learn everything. Parents reinforce this by focusing on the “C” on the report card and not the “A.” It’s a mistake.

Let’s face it, we all have weaknesses. And I’m here to tell you that you can and should own up to your weaknesses.

In an earlier blog, I told you to play to your strengths. It’s equally important to know your weaknesses. What drains you? What situation or jobs makes you say, “Oh, I really don’t want to do this!”

You can be good at a job that requires using your weakest skills, but you won’t enjoy it. An example is a high-performing sales pro who can’t stand the paperwork. It drains him. Or someone more suited to nurturing existing business relationships who works in an office where constantly bringing in new accounts is key.

My advice is to avoid situations that zap you. If you can’t do that, then hire out a portion of the job you don’t enjoy or partner with someone who is strong where you are weak.

Don’t dwell on your shortcomings, but don’t ignore them either. By knowing what situations to avoid, you can improve your productivity.

This entry was posted on Monday, April 21st, 2008 at 5:43 am and is filed under Sales tips, Small Business Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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