Which of these two sentences is better (Don’t worry; it’s not a grammar quiz)?
1. My product will increase your profitability.
2. I can help you put more money in your pocket.
I hope you went for the second choice. More money in the pocket is tangible, and entrepreneurs like that.
When you are selling, always think about word choice because it can affect the outcome. Words have a positive or negative impact. For instance, smart is a good word to use. It conveys a certain streetwise savvy.
You could say, “This is a smart decision” or “People have found this to be a smart solution.”
Hard-nosed is another good word with positive implications. It conveys that the potential buyer has a sensible mentality. You could use it by saying, “Hard-nosed buyers really find this works for them.”
Here’s another little pop quiz. Which sentence is better?
1. My product will help you run your business.
2. My product will help you run your company.
In this case, the first choice is better. To an entrepreneur, business has a more positive implication.
Words do matter. Just ask any husband or wife after a spat or a child who just got sent to her room for using the wrong one. Think before you speak.
This entry was posted on Monday, March 24th, 2008 at 6:40 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.One Response to “Choose Your Words Carefully”
Leave a Reply
April 16th, 2008 at 10:27 pm
I totally agree that choice of words is key… But dont forget to target words to your audience.
In the first example, Option 1 may be better suited for large corporate sales. Think GE here, they track everything back to profit and ROI…