The Sales Buzz:

Tips, tricks and secrets to selling

By Ray Silverstein
Roll With the Punches

Nobody’s game is perfect.

Just ask the New England Patriots after their stunning loss in this year’s Super Bowl. Even with a perfect record going in, they managed to lose the big one.

And that surprising loss can teach us this lesson: Don’t always be so sure of yourself. You can’t learn and grow if you’re absolutely sure your method of selling is the only way. Everybody’s game needs tweaking now and then.

Even if you’re getting good results, you may be surprised to find out that another method works even better. Or maybe you’re frustrated by bad numbers, but you haven’t tried anything new. Maybe it’s not your service or product. It could be the way you’re presenting it.

Whether you are selling by direct mail, e-mail, in person or by telephone, have two or three scripts ready to use. Try each of them out enough times to get results you can compare. Be sure to make each script different in a significant way so that you can zero in on what buyers like and don’t like.

Remember, there is no such thing as perfect–in football, in life or in sales. Put on your scientist hat today and have some fun experimenting!

This entry was posted on Monday, March 17th, 2008 at 11:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Roll With the Punches”

  1. CFO Yourself Says:

    Certainly, being sure of myself is not the problem that I have. When I go to sell, it doesn’t matter how many scripts I have, I get very nervous. But it’s good to know that even experienced salespeople are not always perfect on the first go.






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